We built the tool we wished existed
American Dream Index started with a simple frustration: every financial tool either told you what you already spent, or modeled a retirement 40 years away. Nothing answered the question that actually keeps people up at night — can I afford the life I want, where I live, doing what I do?
Make the American Dream legible again
For most of the 20th century, the American Dream had a clear definition: a home, a family, a secure retirement. The path was hard but visible. Today, the path is obscured by complexity, geographic variation, and a financial services industry that profits from confusion.
ADI cuts through that complexity with a single number — your American Dream Index score — and a clear set of actions to improve it. We combine the Bureau of Labor Statistics' occupational income data with FHFA and HUD housing data to give you a ground-truth picture of what your financial life actually looks like, not what a generic calculator assumes it should look like.
We believe that if people could see clearly — if they could see that the problem is often their zip code, not their discipline — they would make different choices. Better choices. And that the aggregate effect of millions of better-informed decisions would be genuinely good for the country.
What we believe
How we got here
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